Sales Networking - How To Research Potential Contacts |
I truly believe that every individual in the whole world is potentially only five or six contact steps away. This 'five or six degrees of separation' shows that even an entire population of over five billion people is still highly accessible. However, for practical purposes , we don't necessarily want or need to meet millions, or even thousands of people in different organizations, age groups, religions, professions, culture or places. We are just looking to develop a network that will eventually provide us with additional business. Ideally therefore, we need some kind of filtering or research system that will help us to build a set of relationships of high quality, or a strong network that can find people and resources both efficiently and effectively.
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