Sales Speaker Asks: Do You Know How Your Bread Is Buttered? |
Sitting in a 70 year-old restaurant yesterday, an antique by California standards, I heard song after song from the Big Band Era, the 1940's.
My parents were fond of this music, Mom especially, because she sang in one of those roving orchestras long before I was a mere bubble in a champagne glass.
The waitress, who might have been born in the place, asked me if I wanted some rye bread with my meal, and it got me to thinking about an expression from that bygone era:
"Know how your bread is buttered!"
For salespeople, this is a keen point. We need to know what it is that we're doing that really makes sales happen, do more of that, and cut out anything that doesn't contribute; needless motions and activity.
Especially important is dispensing with ILLUSIONS about what is working for us and what is not working, according to Dr. Gary S. Goodman, top speaker and sales trainer, best-selling author, and Fortune 1000 consultant.
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