Sales Speaker Suggests Asking: How Can I Do More Business With You |
Peter F. Drucker, renowned management guru, advisor to nations and to huge multi-national corporations, used to admonish those of us in his classes to take pains to avoid being "too clever."
Drucker appreciated innovation and new thinking, but for him, cleverness was trying to find a sharp angle in a deal, or an oblique way of getting and serving customers.
A law professor of mine echoed this sentiment. His top was Franchising, and having contributed some of the brains behind Subway's success, he said: "You'll never make it in the restaurant business unless you're comfortable walking up to a table and asking, "How's your meal?"
Simple, isn't it?
Directness and simplicity can do wonders for your business.
They need to be applied to selling, as well, says Dr. gary S. Goodman, best-selling author, top speaker, and Fortune 1000 consultant.
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