Salespeople: Keep Reaching In! |
I'm sure it looked stupid to grown-ups and to people who had a lot of money in their pockets.
But as my friends and I would walk down city streets, we'd take turns reaching into the coin slots in pay phones to see if there was any change that Ma Bell had accidentally disgorged, or callers had left behind.
Was it worth the effort?
You bet!
And of course, it was my first lesson in prospecting. It taught me that I may come up empty handed quite a bit, but if I keep reaching in, I'll be rewarded.
A company is a lot like an old pay phone or a slot machine If you try only once to make it relinquish its riches, you'll come up short.
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