Sell More Accessories - Jimmy Ralph's Tips to Build a Successful Accessory Sales Plan |
For many wireless retailers, accessory sales are an afterthought - a category that provides some incremental sales and profitability, but one (whose) true potential remains untapped, said Jimmy Ralph, in a Dealerscope article published last year. The President of Retail Business Development, Inc., an independent wireless retail consulting firm, Ralph insists accessories are both needed and wanted. But in order to fulfill such customer needs and wants, he says, You'll need a plan.
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