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Saturday, 30 August 2008
 
 

Selling Is The Key Element In The Total Marketing Process

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Selling Is The Key Element In The Total Marketing Process

Business people in the UK have devalued selling for far too long and some managers have convinced themselves that they would do better if they did not employ salespeople - after all good products sell themselves, don't they? As a consequence, until very recently, salespeople have done everything possible to avoid calling themselves "A Salesman or a Saleswoman". They have developed a series of euphemisms such as: "Sales Engineer", "Account Executive", "Technical Sales Consultant" etc. But nowadays we accept that we all sell everyday.
Read more at: http://ezinearticles.com/?Selling-Is-The-Key-Element-In-The-Total-Marketing-Process&id=366395.
 
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