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Friday, 25 July 2008
 
 

Should You Use Sales Letters Before You Cold Call

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Should You Use Sales Letters Before You Cold Call

Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result. If you don't know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to...
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