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Saturday, 26 July 2008
 
 

The Aroma of Persuasion

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The Aroma of Persuasion

Our sense of smell is so powerful that it can quickly trigger associations with memories and emotions. Our olfactory system is a primitive sense that is wired directly to the center of our brain. By four to six weeks of age, infants can tell the difference between their own mother's scent and that of a stranger. Almost everyone has experienced situations in which a smell evoked a nostalgic memory.
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