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Friday, 05 September 2008
 
 

The Best Stuff vs. The Right Stuff: What Quality Has to Do With Getting Full Price, Rate or Fee

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The Best Stuff vs. The Right Stuff: What Quality Has to Do With Getting Full Price, Rate or Fee

Most salespeople believe that quality means "best." But quality REALLY means conformance to standards and expectations-your prospect's standards and expectations. Quality means the right stuff-not the best stuff. If you understand this critical difference, you'll make more sales, at higher margins, even if you think you sell a commodity.
Read more at: http://ezinearticles.com/?The-Best-Stuff-vs.-The-Right-Stuff:--What-Quality-Has-to-Do-With-Getting-Full-Price,-Rate-or-Fee&id=335890.
 
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