The Smallest Exchange Leads to Bigger Opportunity |
In business, and especially in sales, everything is about momentum and getting things off to a good start. The offer and acceptance of a beverage at the start of an appointment, meeting, or while waiting in a lobby is the simplest form of establishing a relationship of mutual giving and accepting. With this simple exchange, the distance between the two parties is shortened, even before any business has started, making a friendship and sale easier to establish.
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