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Friday, 05 September 2008
 
 

Top Speaker and Trainer Says: Summon The Courage To Cold Call!

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Top Speaker and Trainer Says: Summon The Courage To Cold Call!

As a sales manager, you've heard the excuses time and again. "I hate cold calling!" and "I shouldn't have to cold call!" and "Cold calling is a waste of time!" All of these are ruses. What's really happening is the speakers are gripped with fear. They're afraid to fail, so sound foolish, and to even try. In a word, they're COWARDS! I've never said that before, but I believe it cuts to the heart of the matter. And the only cure is COURAGE.
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