Understand Your Sales Team Culture - Unlock Potential! |
This article takes a look at the evolution of the sales profession, and the corresponding training emphases over the last 100 years. While it provides a U.S. focused timeline, this approach has been used to understand the development of sales cultures across the globe including South Africa, Europe, South America, Africa, and Asia. Ask yourself if your sales team is operating in a selling era of forty years ago or if they are well positioned to thrive in the new emerging era of sales competency necessary of today.
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