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Saturday, 26 July 2008
 
 

What's Motivating Your Customers to BUY?

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What's Motivating Your Customers to BUY?

At your next sales and/or marketing meeting, take an hour to categorize your existing customers. Identify the demographics of your market area(s) to learn how many people there are in each category listed above. Finally, identify your strategies and tactics to reach those in each category to motivate them to buy from you. This is not merely segmenting the market, it is "segmentation marketing."
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