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Monday, 12 May 2008
 
 

When Is It Right To Start An International Sales Program?

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When Is It Right To Start An International Sales Program?

Many companies would like to start selling overseas but their not sure when they're ready. One of the key components of being ready for that is preparing your organization for changes that are required in order to deal effectively and compete in the international marketplace. Many companies wait too long before they go international because they feel that they don't have the resources required. Other companies go too fast and don't recognize the costs involved. As a result their efforts can fail. So when is the right time? A lot depends upon the kind of company you have, the kind of market that you're in, the kind of products that you sell, the gross margins that you earn, and the resources that you have in order to invest in international sales and marketing.
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