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Wednesday, 20 August 2008
 
 

When Salespeople Should "Cold Call"

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When Salespeople Should "Cold Call"

To me, cold calling is the last avenue of attack. Let's say you know of a prospect that absolutely could use your product or service. You have tried finding another method of getting in the "door", but all of your efforts have fallen flat. This is one of the few situations where cold calling is still applicable. Ok, now we have a prospect that we need to place a cold call on, right? Well, not so fast. I happen to think the timing for yourself has to be in place also.
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