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Win The Sales Battle By Capturing The Leader, Not By Defeating An Entire Army

Saturday, 26 July 2008

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Win The Sales Battle By Capturing The Leader, Not By Defeating An Entire Army

Also read:
Increase Sales by Knowing to Whom You Are Selling
Fastest Way to Increase Sales
The Might of Symbols
Work For Free
7 Ways to Sell and Retain Your Integrity
The Unthinkable
Eight Habits of Good Sales and Marketing
Subtle Store Displays
Doing An Einstein
The Ten Golden Rules of Sales Force Productivity
Increase Employee Loyalty and Retail Sales
Penetrating Singapore Organic Food Market
Tips And Tricks In Managing Your Sales Effort And Sales Mindset
Sell More Using Sales Psychology
Grab Bags at Craft Shows
"You Don't Look Like I Imagined" - People Meeting After Years Of Doing Business On The Phone
Hidden Sales Pressure - 7 Ways To Make It Go Away
How to Increase Your Profit 2 - Increase the Frequency of Your Customers' Visit
GAS Up Your Business Sales
Guiding Change on Your Way in Closing A Sale
Transferring Emotion
How To Urge A Customer Into Buying Almost Anything - Be A Hot Shot And Achieve Super Duper Results
Mortgage Lead Company, Not an Easy Choice
Do Your Clients See You As A Valuable Resource?
Selling Your Business - How to Find Buyers So You Can Maximize Your Exit
Do You Spray and Pray Your Marketing Efforts Hoping to Increase Sales
Toll Free Numbers Can Increase Your Business Sales Potential
Saluting the Squawkers: Complaints Often Key to Improving Sales, Retention and Loyalty
Get More Sales - Use Open Questions
Sales Pipeline - Know Where Your Contacts Are At
10 Ways To Increase Your Selling Power
Organic Food In Singapore - A Market View
Listen First, Sell Later - It's All About the Relationship
The Ultimate Sales Letter - The Ultimate Key to Success in Business
Retailers! Open Your Eyes To A Whole New World For The Holidays
What Makes Your Customers Wince
Common Sales Do's And Don'ts

Win The Sales Battle By Capturing The Leader, Not By Defeating An Entire Army

It was a beautiful situation. I was pitching my idea to the CEO, the President, and to two Senior Vice Presidents. The President and one Sr. VP sided against me, and the CEO and the other Sr. VP were with me. Guess who won? Of course, I won, because the CEO backed me and the others, having seen this, backed down. As it turned out, everything I predicted came true, we did a great program, and all prospered. Once you have "captured" the leader, the followers generally fall into place, says top speaker, best-selling author, and popular radio and TV commentator, Dr. Gary S. Goodman.
Read more at: http://ezinearticles.com/?Win-The-Sales-Battle-By-Capturing-The-Leader,-Not-By-Defeating-An-Entire-Army&id=347683.

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