Credentialing: An Essential Part of Promoting Yourself & Your Small Business |
You've just opened your own small service enterprise or coaching or consulting practice and you want to earn some business.
Millions have done it before you, and millions more will do it afterwards.
But why does it seem so tough?
One reason is credibility. When you're just starting out, you don't have much, so your prospects will be reluctant to believe your assertions about the good you can do for them.
How can you get them to trust that you'll deliver if you don't have a blazing track record?
One answer is that you need CREDENTIALS that portend a positive outcome, that signal the probable value to come.
Here are a few examples of how to do this and to jump-start your sales, according to Dr. Gary S. Goodman, top speaker, international consultant, and popular commentator on radio and TV.
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