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Monday, 07 July 2008
 
 

Free Small Business Marketing Tip - Boost Your Copy and Scan the Verbs

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Free Small Business Marketing Tip - Boost Your Copy and Scan the Verbs

A seasoned mechanic places his frequently-used tools in the top drawer of the toolbox. Make sure you stoke a supply of verbs in your Chief Marketer's toolkit. As head of marketing for your small business, you will no doubt be charged with producing copy for your company's marketing efforts. Notice we said produce; some of you may hire out the actual copywriting, but it's impossible to escape your responsibility of copyreading. You simply can't duck it - you are in charge of the final copy produced under your direction either by an employee or an outside freelancer or agency. Why? Because you are accountable for the sales that copy generates. The only reason to write one word about your business is to sell your product or service. No other motive exists.
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