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Saturday, 26 July 2008
 
 

Free Small Business Marketing Tip - Pre-Promote Your Trade Show 2 of 3

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Free Small Business Marketing Tip - Pre-Promote Your Trade Show 2 of 3

Mailing a compelling offer to a pre-show attendee list is a technique top-caliber trade-show exhibitors use prior to attending any show. Before you write one word of your offer, you need to define your goals and identify your audience. Generally, your audience will fall into two categories: decision-makers and referrers. You can market to both effectively--and achieve profits from both--but you must alter your targeting techniques for each of these audiences. Let's examine how to attract the decision-makers.
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