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Saturday, 26 July 2008
 
 

Free Small Business Marketing Tip - Promote your Trade Show 3 of 3

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Free Small Business Marketing Tip - Promote your Trade Show 3 of 3

Sending out a pre-show mailing to attract trade show attendees to your booth is a powerful technique for leveraging your marketing promotion budget. Because you are using direct mail or email, you can target your message to reflect your audience. This last article in our series on trade show pre-promotion focuses on how to attract the referrers to your trade-show booth. The first step in determining how to segment the referrers is to review that pre-show attendee list. Generally, referrers are more difficult to select by title than decision-makers, but sometimes you can use your industry experience to determine relevant selection criteria. Many of the pre-show lists will have "industry type" or some similar field you can select from; possibly your company has better luck in targeting leads by geography, so you can select in that fashion.
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