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Sunday, 20 July 2008
 
 

In Bed With the Enemy: How to Successfully Partner With Your Competition

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In Bed With the Enemy: How to Successfully Partner With Your Competition

Strategic alliances are today commonplace among large corporations. The advantages allow these companies to successfully compete in the global marketplace. Powerful synergies are the outcropping of these alliances. Smaller companies can derive the same advantages through alliance relationships. In this article, I will focus on what I call Synergistic Partnering Alliances where competitors can realize great value by building relationships of integrity with one another.
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