In Small Business, It's Not Easy Being Green |
It is an axiom in business that being better or different is a key to success. We can think of it as being green, like Kermit the frog. Quality, advertising cleverness, cutting prices and too broad a product line are not ways of being green for a small business. Leading the market (being first with the best), controlling product or service features by patent or copyright, changing a product attribute, developing a specialty product for a market niche or creating a total and pleasant customer buying experience are ways of being green. We must commit to constantly re-evaluating our ability to be green.
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