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Thursday, 22 May 2008
 
 

Small Business Marketing Review - Confessions of an Advertising Man Lesson 1

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Small Business Marketing Review - Confessions of an Advertising Man Lesson 1

David Ogilvy was the most famous advertising man of the twentieth century. So, what can a small business owner that can't even afford the services of a small ad agency possibly learn from the head of a huge advertising agency brimming with Fortune 500 clients? Plenty, if that man built his agency from scratch the way Ogilvy did. Like many of us in small business, Ogilvy began and abandoned several different business ventures before settling on the one he pursued for the rest of his life. Unlike most of us, Ogilvy's chosen business allowed him to become rich enough to retire comfortably to France. In his book Confessions of an Advertising Man Ogilvy shares his secrets in a fairly candid, autobiographical way.
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