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Saturday, 26 July 2008
 
 

Small Business Marketing Review - Confessions of an Advertising Man Lesson 2

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Small Business Marketing Review - Confessions of an Advertising Man Lesson 2

If you only read one page in Confessions of an Advertising Man then make sure it's page 86; there you'll find Ogilvy's Rule 11 on being a good client: "Test Everthing". Of course, all of Chapter Four on "How to Be a Good Client" is written for the owner of a business that can afford an advertising agency. If you are a small business owner like most of us, you certainly can't afford a big-time agency and probably can't hire even a small one. However, you will routinely contract with vendors of all types; especially those that help market your small business. You may have to alter the nouns a bit to fit your situation as you read through Chapter Four, but you'll soon see several key ideas that you can turn to your advantage as you market your small business.
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