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Saturday, 26 July 2008
 
 

Small Business Marketing Review - Trade Name Origins

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Small Business Marketing Review - Trade Name Origins

Once in a while every small business owner needs to lighten up. Many of our articles focus on Creativity, and at times the reader may receive the impression that our view of that process a bit mechanistic. Well, here's an idea to boost your creativity that doesn't follow a procedure at all--go read a fun book. Trade Name Origins by Adrian Room is now two decades old, but it's still a delightful reference book to pull down from the shelf from time-to-time. It's the type of book one doesn't read through straightaway; rather it's best to flip through a dozen or so pages, glancing and gleaning whatever delights the eye and the mind.
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