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Sunday, 18 May 2008
 
 

Small Business Marketing Solution - Find the Brand Dissonance

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Small Business Marketing Solution - Find the Brand Dissonance

OK, we want to be consistent in our small business marketing message. How? First, we must seek out the dissonance in our advertising message. Nails screeching across a chalkboard in a quiet classroom or the squeal of brakes in the middle of a residential neighborhood are obvious and startling types of dissonance.
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