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Monday, 07 July 2008
 
 

Small Business Marketing Solution - Let Brand Guide Your Staff

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Small Business Marketing Solution - Let Brand Guide Your Staff

Your employees should know your Brand--what you stand for. We've written on this before, but it is just a vital concept for small business success. As we discussed in an earlier article, following process and procedures is important, staff training is a must, but there comes a time when you must trust you employees "in the field" to do what is right and make a decision on their own that is in accord with what the company brand stands for.
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