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Saturday, 17 May 2008
 
 

Small Business Marketing Solution - Surprise Upgrades and Customer Respites

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Small Business Marketing Solution - Surprise Upgrades and Customer Respites

OK, your small business wants to outshine the competition. Start by surprising your customers with some inexpensive but delightful surprises. Customer Respite means creating either a physical space for the customer to relax, or at a minimum making the environment inside your store less rushed so they can mentally relax.,,Surprise Upgrade is creating a pleasant and unexpected reward for your customer. Classic rewards-driven marketing tells us that the primary way to upgrade or reward customers is to tie the upgrade to a purchase. The simple but effective punch-card at the corner donut shop or coffee house is the most common means for small business to achieve this. This is an effective and cheap way to build some customer loyalty.
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