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Friday, 25 July 2008
 
 

Small Business Marketing Strategy - A Blink Lesson 2

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Small Business Marketing Strategy - A Blink Lesson 2

This is Article two of six in a series of lessons for small business marketers from Malcolm Gladwell's Blink. For those of you who have read Gladwell's first book, The Tipping Point, you are familiar with his concept of the "power of context". In this section of Blink Gladwell again demonstrates on pp. 56-58 how important "priming" a human being can be. Just read these pages regarding how very, very simple suggestions can change a person's attitude.
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