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Friday, 25 July 2008
 
 

Small Business Marketing Strategy - A Blink Lesson 3

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Small Business Marketing Strategy - A Blink Lesson 3

This is Article three of six in a series of lessons for small business marketers from Malcolm Gladwell's Blink. Gladwell delves into what he calls "The Dark Side of Thin-Slicing" in Blink's Chapter Three. Section One even carries this title, and it's worth quoting what he tells us on p.76:
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