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Thursday, 24 July 2008
 
 

Small Business Marketing Strategy - A Blink Lesson 5

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Small Business Marketing Strategy - A Blink Lesson 5

This is Article five of six in a series of lessons for small business marketers from Malcolm Gladwell's Blink. A key concept in this chapter is that experts are often more reliable at identifying what will work--or won't--in the marketplace than market research based on consumer surveys. For small business marketers, then, this chapter is a must-read. You know full-well you rarely have the money for consumer surveys.
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