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Saturday, 26 July 2008
 
 

Small Business Marketing Strategy - Consistent Brand Building

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Small Business Marketing Strategy - Consistent Brand Building

Consistent delivery of the brand message is critical as your small business continues to connect with its customers and prospects. And yes, that does sound like Marketing 101. So, we ask, why do so many small businesses consistently violate this basic tenet of brand-building? We believe it has to do with confusion over delivering a consistent product (or service) with a consistent message about that product (or service).
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