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Thursday, 24 July 2008
 
 

Small Business Marketing Strategy - Enrich the Customer Experience

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Small Business Marketing Strategy - Enrich the Customer Experience

When we think of "Enriching the Customer Experience" our mind leaps to luxury brands like Lexus or Rolex. We imagine a customer surrounded by an elegant showroom, with sophisticated, beautiful salespeople waiting on her. Images of Champs Elysees, Fifth Avenue or Orchard Road float through our mind. But there is another way to enrich the customer's experience, and that is to reduce the customer's pain.
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