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Saturday, 26 July 2008
 
 

Small Business Marketing Strategy - Make Your Promotion Sticky

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Small Business Marketing Strategy - Make Your Promotion Sticky

Remember Features and Benefits? Sure; that's Sales 101, right? Features describe a product or service, Benefits describe what that product or service does for the customer. These are pretty basic concepts, but sometimes a small business marketer needs to borrow these time-tested sales techniques to help build a Brand Banner or to dredge up a clever marketing promotion or ad campaign
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