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Sunday, 18 May 2008
 
 

Small Business Marketing Strategy - The Importance of Customer Commonality

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Small Business Marketing Strategy - The Importance of Customer Commonality

Cliche but true: customers come in all shapes and sizes. Just check out any grocery store or gas station: you see a cross-section of society, right? You find people from many walks of life and all income levels. But underneath the surface these people share something in common: for some reason--known or unknown to the store's owner--they all made a choice to shop at the same place. Here's the small business marketer's primary puzzler: why do they come to my store? What do they have in common that makes them my customers? Once I know that, then I can discover (and reach) more of them.
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