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Thursday, 24 July 2008
 
 

Small Business Marketing Strategy - White Space and the Customer Purchase

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Small Business Marketing Strategy - White Space and the Customer Purchase

This article is inspired by a concept in Malcolm Gladwell's book, Blink. Have you ever liked a business and their product, been just about ready to buy, and then been turned off by an overly pushy salesperson? Maybe you ended up buying from someplace else, just because the salesperson treated you like a walking credit card rather than a human. We are not against salespeople who aggressively pursue the sale--not at all. But sometimes small business owners overlook the fact that the customer needs a chance to relax and think through a decision.
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