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Saturday, 26 July 2008
 
 

Small Business Marketing Tip - Create a Customer Respite

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Small Business Marketing Tip - Create a Customer Respite

Package is your company's face to the customer. Whether you sell from a 20,000 square foot grocery store or a 20 square foot hot-dog and pretzel wagon, your company's package will shape your customer's impression of you. The best Chief Marketers continually seek that Razor's Edge of Differentiation between their small business and the competition. Package is often overlooked as route to achieve a true degree of difference in the mind of the small business customer. But it doesn't have to be. A few small adjustments and your small business can really outshine the competition.
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