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Saturday, 17 May 2008
 
 

Small Business Sales: Who Are Your Customers? Why Do They Buy?

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Small Business Sales: Who Are Your Customers? Why Do They Buy?

Often the owners of small businesses are so busy running the company and making sales that they forget to figure out who they are selling to and why. It is only when there is a sales panic and the monthly figure dip that SMEs are forced to review their customer profiles, sales benefits and competitive advantages.
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