The 21 Secrets of Superstar HVAC/P Companies: Secret 2: Position Yourself as an Expert Source |
"Position" your self as an expert source of information and not as a prospector. When a superstar positions themselves as an expert at what they do, then their reputation as a company, whom customers and employees are magnetically drawn, grows by leaps and bounds.
If you have seen this type of superstar contractor, you know them as a company that picks and chooses their clients, whereas "prospectors" beg, hustle and struggle to get clients. A "positioner" commands respect and never feels as though they "must get" every job. Where again a prospector, having worked so hard just to get an opportunity, feels compelled to beg for each job they get.
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