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Wednesday, 21 May 2008
 
 

Association Member Valuation Process--Discovering the Real Value of Your Association Membership

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Association Member Valuation Process--Discovering the Real Value of Your Association Membership

Gone are the days where professionals and business owners would simply belong to their association for "networking" opportunities. Today, more than ever before, it is crucial that trade and professional associations deliver high-level and usable value to their entire membership. I'm talking about the value that individual members want rather than the value that the leadership, knowing better, thinks they need.
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