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Friday, 25 July 2008
 
 

Blue Ocean Strategy - The Future Trend Of Business Strategy?

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Blue Ocean Strategy - The Future Trend Of Business Strategy?

I was in Star Bucks Club Ultima this afternoon to talk with a friend regarding a new business that he is planning to start. One of the things that he mentioned was this unique business strategy that's quite different from what we traditionally learn in business school. According to him, this strategy sorts of deviates from normal business concepts that we hear and read from the usual management gurus. This strategy is called "Blue Ocean Strategy"
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