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Friday, 25 July 2008
 
 

Business Intelligence - Better Merchandising, Better Sales

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Business Intelligence - Better Merchandising, Better Sales

Operating within the ever-changing consumer electronics market, cellular retailers face unique merchandising challenges that extend beyond the typical lost sales due to out of stocks and markdowns from excess inventory – their business is susceptible to handset design trends, emerging technologies and of course, passing fads. When planning merchandise, however, retailers are not completely powerless. Business Intelligence (BI) software, with its predictive analytics, helps retailers improve their merchandising processes to identify hidden opportunities and eliminate lost sales and markdowns.
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