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Saturday, 26 July 2008
 
 

Competitor Analysis - A Graphic Design Perspective

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Competitor Analysis - A Graphic Design Perspective

You probably already know all about SWOT analysis. You might even have your oppositions target demographics, market share and sales figures on hand. But have you ever applied the same type of stringent methodology to analysing your competitors' visual presence in the marketplace? A graphic design audit is a fantastic and relatively easy way to get a clear picture of how your competitors are perceived, what key messages they are communicating and how you look when placed alongside them. It's also a valuable exercise that informs you about the type of communication your customers are receiving on a regular basis from your key competitors.
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