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Monday, 07 July 2008
 
 

Developing Your Organizational Personality

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Developing Your Organizational Personality

Over the past decade, and within the context of guerilla marketing and advancements in IT, there is one aspect of corporate strategy that remains relatively unaddressed. This aspect is critical to the short, medium, and long-term success of any organization - organizational personality. This article describes what organizational personality is and how to go about getting one or improving yours.
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