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Saturday, 17 May 2008
 
 

Specialty Equipment Marketability and Feasibility Evaluations Pre-Launch; Case Study

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Specialty Equipment Marketability and Feasibility Evaluations Pre-Launch; Case Study

When evaluating specialty equipment market niches the manufacturer must determine what the unit will sell for in the industry sector and do a complete evaluation prior to launching the product or developing a marketing plan. Part of marketing is determining price.
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