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Saturday, 26 July 2008
 
 

Strategic Alliances - What, Why, How, Etc

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Strategic Alliances - What, Why, How, Etc

A strategic alliance is one in which two companies join hands to market services and products for mutual benefit. Traditionally, strategic alliances are formed between companies that are not direct competitors of each other but have complementary products or services that are marketed to the same target audience. There are three primary types of strategic alliances - joint ventures, minority equity investments, and direct cooperation.
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