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Monday, 07 July 2008
 
 

Strategic Planning for a Service Company - Case Study

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Strategic Planning for a Service Company - Case Study

After 27-years in the service business and some 17-hours per day during that time, well, I got pretty good at knowing my markets and got a world-class education from the school of hard knocks in strategic planning. I would like to introduce a case study of some strategic planning and strategic thinking that went into tapping into a lucrative market of fleet oil changing services on-site at the customer's location.
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