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Friday, 25 July 2008
 
 

You're Never Too Small for a Mission Statement

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You're Never Too Small for a Mission Statement

A well written Mission Statement is the essence of purpose in your business. Without a clear understanding of your business purpose, the company drifts from idea to idea and scheme to scheme. The Mission Statement captures the essence of your business and core values in one to three sentences. With it, you stay focused on being the different and better than the average. A Mission Statement becomes your creed and should be communicated to customers, employee associates, vendors, investors and the community at large.
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