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Sunday, 18 May 2008
 
 

Psychological Power

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Psychological Power

Psychological Power is the ability people have to disguise what they really want from you when they are attempting to persuade or influence you. Psychological Power is based on the ability to alter an individual's perception of reality. This power (like most power) can obviously be used dishonestly. However, it is important to understand the various psychological tactics so that you will have a greater ability to detect people who are being dishonest or devious with you. You will be able to tell the difference between the Psychological Power of the salesman and the Legitimate Power of the Master Persuader.
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