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Saturday, 26 July 2008
 
 

The 30-Second Speech - Can You Describe What You Do?

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The 30-Second Speech - Can You Describe What You Do?

Something I have all of my coaching clients do, no matter what coaching program we're working on, is to develop what Thomas Leonard called, "The Elevator Speech". What he meant by this statement was that you have 30 seconds to describe what you do in a way that is not only easy to understand but it is compelling and interesting to others.
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